Generali Digital Strategy
The engine that powers and accelerates Generali’s journey towards becoming a true Lifetime Partner
Innovation and Digital Transformation is one of the three pillars of change driving the Generali 2021 strategy. Our ambition is to become a truly innovation-led, digitally enabled, data driven and agile organisation for our people and customers.
For that purpose, our Lifetime Partner Behaviours are integrated with five Digital Enablers:
- Customer Relationship Management
- Smart Automation
- Data, Analytics & AI
- Agile Organisation
We’ve come a long way on our digital journey, and we are committed to going even further to become a fully customer-centred enterprise and a real Lifetime Partner to our people and customers.