Generali Group

          where we are


          Generali Digital Strategy

          The engine that powers and accelerates Generali’s journey towards becoming a true Lifetime Partner

          Innovation and Digital Transformation is one of the three pillars of change driving the Generali 2021 strategy. Our ambition is to become a truly innovation-led, digitally enabled, data driven and agile organisation for our people and customers.

          For that purpose, our Lifetime Partner Behaviours are integrated with five Digital Enablers:

          • Innovation
          • Customer Relationship Management
          • Smart Automation
          • Data, Analytics & AI
          • Agile Organisation

          We’ve come a long way on our digital journey, and we are committed to going even further to become a fully customer-centred enterprise and a real Lifetime Partner to our people and customers.